{"id":115875,"date":"2020-05-15T08:12:12","date_gmt":"2020-05-15T06:12:12","guid":{"rendered":"https:\/\/www.pariszigzag.fr\/?p=115875"},"modified":"2020-05-14T08:44:02","modified_gmt":"2020-05-14T06:44:02","slug":"un-deuxieme-magasin-ikea-va-ouvrir-en-plein-centre-de-paris","status":"publish","type":"post","link":"https:\/\/www.pariszigzag.fr\/paris-au-quotidien\/un-deuxieme-magasin-ikea-va-ouvrir-en-plein-centre-de-paris\/","title":{"rendered":"Un deuxi\u00e8me magasin IKEA va ouvrir en plein centre de Paris !"},"content":{"rendered":"

Le c\u00e9l\u00e8bre magasin su\u00e9dois va s\u2019\u00e9tendre dans la capitale. Apr\u00e8s avoir ouvert un premier magasin \u00e0 la Madeleine (Ier arrondissement) <\/span>en mai 2019<\/span>, la cha\u00eene va ouvrir un nouveau local <\/span>en face de la Samaritaine, dont l’ouverture a \u00e9t\u00e9 retard\u00e9e \u00e0 2021 en raison de l’\u00e9pid\u00e9mie de Covid-19.<\/span><\/p>\n

Un espace beaucoup plus restreint<\/b><\/span><\/h2>\n

C\u2019est <\/span>Lettre A<\/span><\/i><\/a>,<\/span><\/i> un m\u00e9dia sp\u00e9cialis\u00e9 dans l\u2019actualit\u00e9 politique, m\u00e9diatique et \u00e9conomique qui a r\u00e9v\u00e9l\u00e9 l\u2019information. Ikea aurait acquis un espace de <\/span>4.500 m\u00b2<\/b>, un peu moins que le premier magasin de la Madeleine qui lui s\u2019\u00e9tend sur 5.400 m\u00b2. Mais surtout, c\u2019est beaucoup moins qu\u2019un magasin standard, qui se d\u00e9ploie sur plus de <\/span>20 000 m\u00b2.\u00a0<\/span><\/p>\n

Une nouvelle strat\u00e9gie<\/b><\/span><\/h2>\n

Le but de l\u2019op\u00e9ration ? <\/span>Cibler une nouvelle client\u00e8le et adopter une nouvelle strat\u00e9gie : <\/span>proposer moins de produits sur place, mais les rendre plus accessibles. La totalit\u00e9 du catalogue est disponible, elle, sur des \u00e9crans tactiles dispos\u00e9s dans tout le magasin. <\/span>Les clients peuvent emporter les petits objets et se faire livrer le reste. D\u2019ordinaire situ\u00e9 loin des grandes villes, le magasin est cette fois <\/span>en plein coeur de la m\u00e9tropole, permettant \u00e0 tous d\u2019y acc\u00e9der en quelques stations de m\u00e9tro, <\/span>voire \u00e0 pied.<\/p>\n

Toutefois,<\/span> l\u2019ouverture du magasin pourrait ne pas se faire avant un bon moment<\/b> : 18 \u00e0 24 mois<\/b>. Ikea doit en effet encore obtenir les autorisations administratives n\u00e9cessaires pour entamer les travaux. L\u2019entreprise compte continuer \u00e0 s\u2019implanter dans d\u2019autres grandes villes mondiales, comme <\/span>New York, Bombay<\/b>, ou encore <\/span>Moscou<\/b>.<\/span><\/p>\n

Manon Gazin<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Le c\u00e9l\u00e8bre magasin su\u00e9dois va s\u2019\u00e9tendre dans la capitale. Apr\u00e8s avoir ouvert un premier magasin \u00e0 la Madeleine (Ier arrondissement) en mai 2019, la cha\u00eene va ouvrir un nouveau local en face de la Samaritaine, dont l’ouverture a \u00e9t\u00e9 retard\u00e9e \u00e0 2021 en raison de l’\u00e9pid\u00e9mie de Covid-19. Un espace beaucoup plus restreint C\u2019est Lettre […]<\/p>\n","protected":false},"author":61,"featured_media":115876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Un deuxi\u00e8me magasin IKEA va ouvrir en plein centre de Paris !","_seopress_titles_desc":"Apr\u00e8s avoir ouvert un premier magasin \u00e0 la Madeleine (Ier arrondissement) en mai 2019, Ikea va ouvrir un nouveau local en face de la Samaritaine.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"8","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[8,1180],"tags":[],"class_list":["post-115875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paris-au-quotidien","category-actualites-paris"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/115875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/comments?post=115875"}],"version-history":[{"count":0,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/115875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media\/115876"}],"wp:attachment":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media?parent=115875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/categories?post=115875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/tags?post=115875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\u00c0 lire \u00e9galement : <\/b>Des cam\u00e9ras pour d\u00e9tecter les voyageurs sans masque \u00e0 la station Ch\u00e2telet-Les Halles<\/span><\/a><\/p>\n