{"id":123521,"date":"2021-02-04T10:39:17","date_gmt":"2021-02-04T09:39:17","guid":{"rendered":"https:\/\/www.pariszigzag.fr\/?p=123521"},"modified":"2021-02-04T11:09:49","modified_gmt":"2021-02-04T10:09:49","slug":"la-celebre-patisserie-laduree-est-en-vente","status":"publish","type":"post","link":"https:\/\/www.pariszigzag.fr\/paris-au-quotidien\/la-celebre-patisserie-laduree-est-en-vente\/","title":{"rendered":"La c\u00e9l\u00e8bre p\u00e2tisserie Ladur\u00e9e est en vente"},"content":{"rendered":"

Dans le monde entier, les macarons Ladur\u00e9e<\/strong> sont consid\u00e9r\u00e9s comme les meilleurs depuis 1862. Leur r\u00e9putation n\u2019est pas vol\u00e9e avec leur coque moelleuse, mais craquante et leur garniture douce \u00e0 souhait. Mais ces derni\u00e8res ann\u00e9es, la concurrence a piqu\u00e9 la recette du succ\u00e8s \u00e0 l’enseigne historique qui peine \u00e0 garder sa place de num\u00e9ro 1. La crise du Covid-19<\/strong> n’arrangeant pas ses affaires, ses propri\u00e9taires sont dans une impasse : ils vont c\u00e9der boutique.<\/p>\n

Une enseigne historique de macarons<\/span><\/h2>\n

Pour se distinguer, Ladur\u00e9e<\/strong> avait pourtant tent\u00e9 de d\u00e9velopper sa marque en proposant des produits sal\u00e9s ou de merchandising. Mais si sa r\u00e9putation n’est plus \u00e0 faire, la concurrence se fait rude. D\u00e8s le d\u00e9but des ann\u00e9es 2010, de jeunes p\u00e2tissiers affaiblissent les grandes marques de la p\u00e2tisserie de luxe fran\u00e7aises, comme Ladur\u00e9e<\/strong> ou Fauchon<\/strong>. La famille Holder<\/strong>, \u00e0 la t\u00eate de la c\u00e9l\u00e8bre p\u00e2tisserie depuis 1993, avait mis\u00e9 sur son succ\u00e8s \u00e0 l’\u00e9tranger, en y implantant de nouvelles boutiques un peu partout dans le monde.<\/p>\n

Mais si Ladur\u00e9e<\/strong> arrivait \u00e0 tirer son \u00e9pingle du jeu jusqu’\u00e0 l’ann\u00e9e derni\u00e8re, la crise du Covid n’a pas aid\u00e9 la famille -aussi propri\u00e9taire des boulangeries Paul<\/strong>-, \u00e0 rebondir r\u00e9ellement face \u00e0 la concurrence. Le manque de clients dans les a\u00e9roports et dans la boutique des Champs-Elys\u00e9es<\/strong> s’est fait sentir. Trop affaiblie, la p\u00e2tisserie pourrait donc changer d’investisseur d’ici au printemps. De notre c\u00f4t\u00e9, on esp\u00e8re que la recette ne changera pas trop, car ces petits mets sucr\u00e9s aussi beau que bons sont notre p\u00each\u00e9 mignon !<\/p>\n

A lire \u00e9galement :
\n<\/strong>O\u00f9 trouver les meilleurs macarons de Paris ?<\/span><\/a><\/p>\n

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Ces derni\u00e8res ann\u00e9es, la concurrence a piqu\u00e9 la recette du succ\u00e8s \u00e0 l’enseigne historique qui peine \u00e0 garder sa place de num\u00e9ro 1.<\/p>\n","protected":false},"author":59,"featured_media":123524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"La c\u00e9l\u00e8bre p\u00e2tisserie Ladur\u00e9e est en vente","_seopress_titles_desc":"Ces derni\u00e8res ann\u00e9es, la concurrence a piqu\u00e9 la recette du succ\u00e8s \u00e0 l'enseigne historique qui peine \u00e0 garder sa place de num\u00e9ro 1.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"8","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"La c\u00e9l\u00e8bre p\u00e2tisserie Ladur\u00e9e est en vente","_seopress_social_fb_desc":"Une v\u00e9ritable institution \u00e0 Paris","_seopress_social_fb_img":"https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2021\/02\/ladure\u0301e-paris-zigzag.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[8,1180,1144],"tags":[],"class_list":["post-123521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paris-au-quotidien","category-actualites-paris","category-lifestyle"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/123521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/comments?post=123521"}],"version-history":[{"count":0,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/123521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media\/123524"}],"wp:attachment":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media?parent=123521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/categories?post=123521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/tags?post=123521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}