{"id":155862,"date":"2023-03-05T14:22:27","date_gmt":"2023-03-05T13:22:27","guid":{"rendered":"https:\/\/www.pariszigzag.fr\/?p=155862"},"modified":"2023-03-05T14:37:32","modified_gmt":"2023-03-05T13:37:32","slug":"art-contemporain-magasins-paris","status":"publish","type":"post","link":"https:\/\/www.pariszigzag.fr\/paris-au-quotidien\/art-contemporain-magasins-paris\/","title":{"rendered":"Les grands magasins parisiens se mettent \u00e0 l&rsquo;art contemporain"},"content":{"rendered":"<p>Leur client\u00e8le avait fortement baiss\u00e9 durant la pand\u00e9mie&#8230; Les <strong>grands magasins parisiens<\/strong>\u00a0ont donc eu une nouvelle id\u00e9e pour attirer les visiteurs : exposer de\u00a0<strong>l&rsquo;art contemporain.<\/strong>\u00a0Et le succ\u00e8s est au rendez-vous ! Puisque ces expositions sont <strong>gratuites<\/strong> pour les clients, ils se pressent en nombre afin de d\u00e9couvrir ces <strong>cr\u00e9ations insolites<\/strong>.<\/p>\n<h3>Des expositions dans les grands magasins<\/h3>\n<p>Depuis la reprise, les plus grands magasins de la capitale rivalisent en effet d&rsquo;ing\u00e9niosit\u00e9 pour faire revenir leur client\u00e8le. Depuis quelques ann\u00e9es, le <a href=\"https:\/\/www.pariszigzag.fr\/sortir-paris\/philippe-katerine-fait-du-bon-marche-un-immense-terrain-de-jeu-tout-rose\/\"><strong>Bon March\u00e9 Rive gauche<\/strong><\/a> invite toute l\u2019ann\u00e9e des <strong>cr\u00e9ateurs<\/strong> des arts visuels, de la mode, du design ou de la musique \u00e0 <strong>investir ses espaces.<\/strong>\u00a0Aussi bien lors d\u2019\u00e9v\u00e9nements, que de cartes blanches.\u00a0Dans la m\u00eame lign\u00e9e, les <a href=\"https:\/\/www.pariszigzag.fr\/sortir-paris\/balade-paris\/pour-les-journees-du-patrimoine-les-galeries-lafayette-haussmann-proposent-un-parcours-inedit\/\"><strong>galeries Lafayette<\/strong><\/a>\u00a0convient des <strong>artistes contemporains<\/strong> dans leur galerie d&rsquo;art du 1er \u00e9tage. Quant \u00e0 la <strong>Samaritaine,<\/strong>\u00a0elle propose actuellement une nouvelle exposition de\u00a0Charlie Le Mindu<strong>, \u00ab\u00a0Paris \u00e0 poil(s)\u00a0\u00bb.\u00a0<\/strong>Depuis le 15 f\u00e9vrier, une <strong>installation surr\u00e9aliste<\/strong> de l&rsquo;artiste recouvre ainsi le grand escalier de ce magasin embl\u00e9matique. On y d\u00e9couve des <strong>milliers de perruques<\/strong> suspendues sur un treillis, qui sera progressivement transform\u00e9 au fil des mois !<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CowfgrNIKb-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CowfgrNIKb-\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Samaritaine (@samaritaineparis)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3>De l&rsquo;art pour s\u00e9duire les clients<\/h3>\n<p>Depuis quelques ann\u00e9es, cette multiplication des \u00e9v\u00e9nements artistiques en plein c\u0153ur des enseignes met en lumi\u00e8re une <strong>nouvelle strat\u00e9gie commerciale<\/strong>. En un sens, le magasin devient aussi un <strong>lieu touristique. <\/strong>Mais aussi<strong> culturel,<\/strong>\u00a0dans lequel on peut d\u00e9couvrir des <strong>oeuvres d&rsquo;art in\u00e9dites<\/strong>, tout en \u00e9tant encourag\u00e9 \u00e0 consommer. Si l&rsquo;initiative <strong>booste les ventes<\/strong> (et la notori\u00e9t\u00e9 des lieux), elle semble aussi s\u00e9duire de plus en plus de cr\u00e9ateurs&#8230;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CpaByHatmI9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CpaByHatmI9\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Enza Fuzio (@itenza)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong><span style=\"color: #000080;\">Cr\u00e9dit photo de couverture : <\/span><\/strong><span style=\"color: #000080;\">\u00a9 Le Bon March\u00e9<\/span><\/p>\n<p><strong><span style=\"color: #000080;\">\u00c0 lire \u00e9galement : <a href=\"https:\/\/www.pariszigzag.fr\/insolite\/histoire-insolite-paris\/dou-vient-le-nom-de-la-samaritaine\/\">D&rsquo;o\u00f9 vient le nom de la Samaritaine ?<\/a><\/span><\/strong><\/p>\n<p>RF<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leur client\u00e8le avait fortement baiss\u00e9 durant la pand\u00e9mie&#8230; Les grands magasins parisiens\u00a0ont donc eu une nouvelle id\u00e9e pour attirer les visiteurs : exposer de\u00a0l&rsquo;art contemporain.\u00a0Et le succ\u00e8s est au rendez-vous ! Puisque ces expositions sont gratuites pour les clients, ils se pressent en nombre afin de d\u00e9couvrir ces cr\u00e9ations insolites. Des expositions dans les grands [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":151266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Les grands magasins parisiens se mettent \u00e0 l&#039;art contemporain","_seopress_titles_desc":"Les grands magasins parisiens ont eu une nouvelle id\u00e9e pour faire revenir les visiteurs apr\u00e8s la pand\u00e9mie : exposer de l&#039;art contemporain !","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"8","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Les grands magasins parisiens se mettent \u00e0 l&#039;art contemporain","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2022\/11\/le-bon-marche\u0301-Noel-paris-zigzag.jpeg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[8,1180],"tags":[1728,1730,1729,1731,1727,790],"class_list":["post-155862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paris-au-quotidien","category-actualites-paris","tag-art-contemporain-paris","tag-bon-marche","tag-expo-gratuite-paris","tag-galeries-lafayette","tag-grands-magasins-paris","tag-samaritaine"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/155862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/comments?post=155862"}],"version-history":[{"count":0,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/155862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media\/151266"}],"wp:attachment":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media?parent=155862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/categories?post=155862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/tags?post=155862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}