{"id":221317,"date":"2025-01-14T16:03:55","date_gmt":"2025-01-14T15:03:55","guid":{"rendered":"https:\/\/www.pariszigzag.fr\/?p=221317"},"modified":"2025-01-14T12:16:46","modified_gmt":"2025-01-14T11:16:46","slug":"fermeture-office-tourisme","status":"publish","type":"post","link":"https:\/\/www.pariszigzag.fr\/paris-au-quotidien\/actualites-paris\/fermeture-office-tourisme\/","title":{"rendered":"Le dernier office de tourisme de Paris ferme d\u00e9finitivement ses portes et s\u2019oriente vers le num\u00e9rique"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">C\u2019est un passage que beaucoup consid\u00e8rent comme un rituel : une fois arriv\u00e9s dans une destination touristique pris\u00e9e, impossible de ne pas faire un d\u00e9tour par l\u2019embl\u00e9matique <strong>office de tourisme<\/strong>. Pour beaucoup, ce simple \u00e9tablissement est la porte d\u2019entr\u00e9e \u00e0 toutes les bonnes adresses et autres points d\u2019int\u00e9r\u00eats \u00e0 ne pas louper. Un point commun que partagent Paris avec des milliers de villes\u2026 ou du moins \u201cpartagaient\u201d !<\/span><\/p>\n<p><a href=\"http:\/\/f.info.pariszigzag.com\/f\/p?q=n4l6TIJ-xaXwmPcVukeg0JIv3j35jY1Hp2d9b9w0MxToUZjbYmkjQJFGucEje1zlUsrplyzy9fTMEuGtw5Uuk4PoGLToiAdX7q7gCE5Ygds9xBhdFqorr2qPLhut1rdkUQO0aAGCidqra1GnWkoTHPimgWFOY7qWJPEXp_zcUbNP0UkwaMecwb0zO5uuH0rpRjwOw5fN0JrNnvIqari3wp9gPUvD1NMV1aFunX5bGC1780yCJ0nq4OqSUdUqIc4l\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-167304 size-full\" src=\"https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2023\/08\/inscription-newletter-.jpg\" alt=\"https:\/\/f.info.pariszigzag.com\/f\/p?q=n4l6TIJ-xaXwmPcVukeg0JIv3j35jY1Hp2d9b9w0MxToUZjbYmkjQJFGucEje1zlUsrplyzy9fTMEuGtw5Uuk4PoGLToiAdX7q7gCE5Ygds9xBhdFqorr2qPLhut1rdkUQO0aAGCidqra1GnWkoTHPimgWFOY7qWJPEXp_zcUbNP0UkwaMecwb0zO5uuH0rpRjwOw5fN0JrNnvIqari3wp9gPUvD1NMV1aFunX5bGC1780yCJ0nq4OqSUdUqIc4l\" width=\"800\" height=\"74\" srcset=\"https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2023\/08\/inscription-newletter-.jpg 800w, https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2023\/08\/inscription-newletter--700x65.jpg 700w, https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2023\/08\/inscription-newletter--768x71.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><span style=\"color: #000080;\"><strong>Un syst\u00e8me jug\u00e9 obsol\u00e8te de nos jours<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u2019est d\u00e9sormais officiel : \u00e0 partir de ce lundi <strong>13 janvier 2025<\/strong>, il n\u2019est plus possible d\u2019acc\u00e9der \u00e0 un bureau physique de l\u2019office de tourisme dans la capitale fran\u00e7aise. Situ\u00e9 non loin de la Tour Eiffel, <strong>Spot 24<\/strong> \u00e9tait connu comme le dernier point d\u2019accueil officiel des touristes \u00e0 Paris. Un statut qui appartient d\u00e9sormais au pass\u00e9, puisque les portes du bureau physique ont donc ferm\u00e9 pour de bon. D\u00e9sormais, les visiteurs ne pourront plus s\u2019adresser physiquement \u00e0 un agent et devront donc se tourner vers le digital, en attendant quelques \u00e9volutions. Ouvert en avril \u00e0 proximit\u00e9 de la Dame de Fer, le lieu avait notamment accueilli l\u2019exposition \u201cSpot 24\u201d \u00e0 l\u2019occasion des Jeux olympiques et paralympiques.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C-A3KtJMXjT\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/C-A3KtJMXjT\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Paris Je t&rsquo;aime (@parisjetaime)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Pr\u00e9sent\u00e9 \u00e0 la fin de l\u2019ann\u00e9e 2024 aux repr\u00e9sentants du personnel et r\u00e9v\u00e9l\u00e9 par <strong>En-Contact<\/strong>, un document interne explique cette d\u00e9cision : \u201c<em>Dans une ville comme Paris dans laquelle les sites d\u2019attractivit\u00e9 sont r\u00e9partis de fa\u00e7on diffuse sur l\u2019ensemble du territoire, le mod\u00e8le du point d\u2019accueil centralis\u00e9, pr\u00e9supposant que les touristes vont effectuer plusieurs kilom\u00e8tres \u00e0 l\u2019heure du digital, pour obtenir de l\u2019information, appara\u00eet \u00e0 la fois obsol\u00e8te et peu efficace.\u201d<\/em> En compensation, l\u2019\u00e9tablissement propose de lancer <strong>\u201c<em>un service de conciergerie touristique digitale\u201d<\/em><\/strong> et de former des kiosquiers, afin qu\u2019ils puissent donner des informations touristiques. Une r\u00e9organisation qui conduirait toutefois \u00e0 la <strong>suppression de neuf postes<\/strong>, selon le m\u00eame document.\u00a0<\/span><\/p>\n<h2><span style=\"color: #000080;\"><strong>L\u2019impact non-n\u00e9gligeable des derni\u00e8res ann\u00e9es compliqu\u00e9es pour le tourisme<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Termin\u00e9 donc la boutique avec ses conseillers, ses brochures, ses plans de Paris et ses mugs souvenirs : l\u2019office continuera d\u2019assurer ses missions, mais au moyen de <strong>son site Web, de son application num\u00e9rique et des r\u00e9seaux sociaux<\/strong>. Une d\u00e9cision qui a de quoi surprendre s\u2019agissant de la premi\u00e8re destination touristique mondiale (environ 50 millions de visiteurs par an en Ile-de-France), mais qui refl\u00e8te une triste r\u00e9alit\u00e9. En dix ans, la fr\u00e9quentation de ces lieux, qui se comptaient en dizaine avant 2016, a drastiquement chut\u00e9, passant de 574 000 visiteurs en 2015 \u00e0 <strong>150 000 en 2022<\/strong>. La pand\u00e9mie du Covid-19 et des resserrements budg\u00e9taires ont aussi fortement impact\u00e9 la fr\u00e9quentation de ces lieux embl\u00e9matiques de la vie touristique parisienne.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Paris, la capitale sans Office de Tourisme\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-PvJSHxIiy4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Si l\u2019annonce ne devrait s\u00fbrement pas faire chuter la popularit\u00e9 de Paris, qui a accueilli <strong>11,2 millions de personnes durant les Jeux de 2024<\/strong>, nul doute qu\u2019elle marque un cap dans l\u2019histoire de la capitale, en plus de susciter de nombreuses r\u00e9actions. Si <strong>Paul Roll<\/strong>, ex-PDG de l\u2019Office de Tourisme de Paris, est dubitatif face \u00e0 cette annonce qui tombe \u201c<em>au moment o\u00f9 la Ville n\u2019a jamais per\u00e7u autant de recettes au titre de la taxe de s\u00e9jour\u201d<\/em>, <strong>Claire Dallongeville<\/strong>, forfaitiste groupes chez Top of Travel, fait part de sa \u201c<em>tristesse\u201d<\/em> et de la perte de \u201c<em>contact humain\u201d<\/em>. Si d\u2019autres sp\u00e9cialistes du tourisme font \u00e9galement part de leur m\u00e9contentement ou incompr\u00e9hension, d\u2019autres saluent le geste, comme <strong>Danielle Fantin<\/strong>, ex-directrice de l\u2019OT de Corren\u00e7on en Vercors, qui estime que \u201c<em>Paris se doit de donner l\u2019exemple d\u2019une nouvelle organisation hors les murs en multipliant les points d\u2019accueil dans cette immense destination\u201d<\/em>.<\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>\u00c0 lire \u00e9galement : <\/strong><\/span><a href=\"https:\/\/www.pariszigzag.fr\/paris-au-quotidien\/actualites-paris\/prenoms-plus-donnes-paris-2024\/\"><span style=\"font-weight: 400;\">Les 10 pr\u00e9noms f\u00e9minins et masculins les plus donn\u00e9s \u00e0 Paris en 2024 sont\u2026<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #000080;\"><strong>Image \u00e0 la une :<\/strong><\/span> Tourisme Paris \u00a9 Adobe Stock<\/span><\/p>\n<p><a href=\"http:\/\/f.info.pariszigzag.com\/f\/p?q=n4l6TIJ-xaXwmPcVukeg0JIv3j35jY1Hp2d9b9w0MxToUZjbYmkjQJFGucEje1zlUsrplyzy9fTMEuGtw5Uuk4PoGLToiAdX7q7gCE5Ygds9xBhdFqorr2qPLhut1rdkUQO0aAGCidqra1GnWkoTHPimgWFOY7qWJPEXp_zcUbNP0UkwaMecwb0zO5uuH0rpRjwOw5fN0JrNnvIqari3wp9gPUvD1NMV1aFunX5bGC1780yCJ0nq4OqSUdUqIc4l\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-167304 size-full\" src=\"https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2023\/08\/inscription-newletter-.jpg\" alt=\"https:\/\/f.info.pariszigzag.com\/f\/p?q=n4l6TIJ-xaXwmPcVukeg0JIv3j35jY1Hp2d9b9w0MxToUZjbYmkjQJFGucEje1zlUsrplyzy9fTMEuGtw5Uuk4PoGLToiAdX7q7gCE5Ygds9xBhdFqorr2qPLhut1rdkUQO0aAGCidqra1GnWkoTHPimgWFOY7qWJPEXp_zcUbNP0UkwaMecwb0zO5uuH0rpRjwOw5fN0JrNnvIqari3wp9gPUvD1NMV1aFunX5bGC1780yCJ0nq4OqSUdUqIc4l\" width=\"800\" height=\"74\" srcset=\"https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2023\/08\/inscription-newletter-.jpg 800w, https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2023\/08\/inscription-newletter--700x65.jpg 700w, https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2023\/08\/inscription-newletter--768x71.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est un passage que beaucoup consid\u00e8rent comme un rituel : une fois arriv\u00e9s dans une destination touristique pris\u00e9e, impossible de ne pas faire un d\u00e9tour par l\u2019embl\u00e9matique office de tourisme. Pour beaucoup, ce simple \u00e9tablissement est la porte d\u2019entr\u00e9e \u00e0 toutes les bonnes adresses et autres points d\u2019int\u00e9r\u00eats \u00e0 ne pas louper. Un point commun [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":221319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Paris : le dernier office de tourisme ferme pour de bon","_seopress_titles_desc":"Install\u00e9 non loin de la tour Eiffel, l&#039;organisme revoit sa strat\u00e9gie apr\u00e8s une baisse de fr\u00e9quentation en s&#039;orientant vers le digital.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Le dernier office de tourisme de Paris ferme d\u00e9finitivement ses portes et s\u2019oriente vers le num\u00e9rique","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2025\/01\/tourisme-paris.webp","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[1180],"tags":[],"class_list":["post-221317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-paris"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/221317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/comments?post=221317"}],"version-history":[{"count":3,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/221317\/revisions"}],"predecessor-version":[{"id":221323,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/221317\/revisions\/221323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media\/221319"}],"wp:attachment":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media?parent=221317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/categories?post=221317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/tags?post=221317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}