{"id":234716,"date":"2025-06-28T18:03:50","date_gmt":"2025-06-28T16:03:50","guid":{"rendered":"https:\/\/www.pariszigzag.fr\/?p=234716"},"modified":"2025-06-28T19:42:18","modified_gmt":"2025-06-28T17:42:18","slug":"heineken-studio","status":"publish","type":"post","link":"https:\/\/www.pariszigzag.fr\/paris-au-quotidien\/heineken-studio\/","title":{"rendered":"Insolite \u00e0 Marseille : Heineken lance une bi\u00e8re \u00e0 la mousse anis\u00e9e"},"content":{"rendered":"

Cette ann\u00e9e, la c\u00e9l\u00e8bre marque de bi\u00e8re neerlandaise installe son tout nouveau laboratoire cr\u00e9atif<\/strong>\u00a0en France : le Heineken Studio<\/strong>. Il cr\u00e9e des exp\u00e9riences in\u00e9dites pour tous les amateurs de houblon curieux : des recettes surprenantes<\/strong>, des rituels de service repens\u00e9s, et surtout des saveurs de mousse insolites<\/strong>… On vous en dit plus sur cette innovation !<\/p>\n

Un laboratoire d\u2019id\u00e9es et de saveurs<\/h2>\n

Au Heineken Studio, la marque s\u2019entoure de ma\u00eetres brasseurs<\/strong>, de cr\u00e9atifs, de chefs et m\u00eame d\u2019artistes<\/strong> pour imaginer la bi\u00e8re blonde de demain. L\u2019objectif ? Explorer de nouveaux horizons<\/strong> brassicoles et proposer des concepts qui collent aux envies actuelles<\/strong> des consommateurs, tout en restant fid\u00e8le \u00e0 l\u2019exigence Heineken<\/strong>. Ce laboratoire fonctionne sur un mode participatif<\/strong> : chaque innovation est test\u00e9e et affin\u00e9e gr\u00e2ce aux retours du public<\/strong>. R\u00e9sultat : des cr\u00e9ations pile dans l\u2019air du temps, pens\u00e9es pour offrir une exp\u00e9rience originale <\/strong>\u00e0 chaque d\u00e9gustation.<\/p>\n

\"Exp\u00e9rience
Exp\u00e9rience HKN x You \u00a9 Heineken Studio<\/figcaption><\/figure>\n

Des mousses Heineken cr\u00e9atives<\/h2>\n

Premi\u00e8re p\u00e9pite sortie du Studio : la \u00ab Foam Infusion<\/strong> \u00bb, une mousse infus\u00e9e de saveurs in\u00e9dites. La star du moment est la Foam Infusion Style Anis <\/strong>: une mousse au go\u00fbt anis\u00e9, disponible exclusivement \u00e0 Marseille<\/strong>. Cette cr\u00e9ation m\u00eale le go\u00fbt original d\u2019Heineken \u00e0 des notes m\u00e9diterran\u00e9ennes qui invitent \u00e0 la d\u00e9couverte et \u00e0 la surprise<\/strong>. Mais ce n\u2019est qu\u2019un d\u00e9but ! D\u2019autres d\u00e9clinaisons sont d\u00e9j\u00e0 dans les tuyaux :
\n– Foam Infusion Style Spritz<\/strong> (avec ou sans alcool, \u00e0 base de liqueur am\u00e8re)
\n– Foam Infusion Style Expresso<\/strong> (\u00e0 base de liqueur de caf\u00e9)
\nDe quoi varier les plaisirs et s\u2019adapter \u00e0 toutes les occasions<\/strong>, du brunch au before entre amis…<\/p>\n

\"Foam
Foam Infusion \u00a9 Heineken Studio<\/figcaption><\/figure>\n

Des exp\u00e9riences exclusives<\/h2>\n

Pour d\u00e9guster ces nouveaut\u00e9s, direction des \u00e9v\u00e9nements<\/strong> exclusifs et des \u00e9tablissements<\/strong> tri\u00e9s sur le volet. Le Heineken Studio mise sur des espaces immersifs<\/strong> o\u00f9 tout a \u00e9t\u00e9 pens\u00e9 pour surprendre : service revisit\u00e9, verrerie sp\u00e9cifique, ambiance unique\u2026 afin de vous offrir un vrai moment d\u2019exception<\/strong> autour de la bi\u00e8re, loin des sentiers battus !<\/p>\n

\"Experience
Experience Rooftop Bar2879 \u00a9 Heineken Studio<\/figcaption><\/figure>\n

\u00c0 lire \u00e9galement<\/strong> : O\u00f9 f\u00eater son anniversaire \u00e0 Paris ? D\u00e9couvrez les meilleurs bars privatisables gratuitement !<\/strong><\/a><\/p>\n

Cr\u00e9dit photo de une<\/strong> : \u00a9 Heineken Studio<\/em><\/p>\n

A. C.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e, la c\u00e9l\u00e8bre marque de bi\u00e8re neerlandaise installe son tout nouveau laboratoire cr\u00e9atif\u00a0en France : le Heineken Studio. Il cr\u00e9e des exp\u00e9riences in\u00e9dites pour tous les amateurs de houblon curieux : des recettes surprenantes, des rituels de service repens\u00e9s, et surtout des saveurs de mousse insolites… On vous en dit plus sur cette innovation […]<\/p>\n","protected":false},"author":12,"featured_media":234729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Insolite \u00e0 Marseille: la bi\u00e8re \u00e0 la mousse anis\u00e9e d'Heineken","_seopress_titles_desc":"Insolite \u00e0 Marseille : Heineken lance une bi\u00e8re \u00e0 la mousse anis\u00e9e","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"8","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Insolite \u00e0 Marseille : Heineken lance une bi\u00e8re \u00e0 la mousse anis\u00e9e","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2025\/06\/heineken-studio.webp","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[8,1190,2058],"tags":[],"class_list":["post-234716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paris-au-quotidien","category-insolite","category-marseille-actu"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/234716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/comments?post=234716"}],"version-history":[{"count":3,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/234716\/revisions"}],"predecessor-version":[{"id":234734,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/234716\/revisions\/234734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media\/234729"}],"wp:attachment":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media?parent=234716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/categories?post=234716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/tags?post=234716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}