{"id":46672,"date":"2015-10-09T08:11:02","date_gmt":"2015-10-09T06:11:02","guid":{"rendered":"https:\/\/www.pariszigzag.fr\/?p=46672"},"modified":"2016-02-08T18:03:43","modified_gmt":"2016-02-08T17:03:43","slug":"equidialib-chevaux-autolib-equidia","status":"publish","type":"post","link":"https:\/\/www.pariszigzag.fr\/paris-au-quotidien\/equidialib-chevaux-autolib-equidia\/","title":{"rendered":"Des chevaux en guise d\u2019Autolib ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vous en avez marre des voitures \u00e0 Paris, de ce bruits incessants de klaxons, de cette fum\u00e9e qui s\u2019\u00e9chappe des pots d\u2019\u00e9chappement ? Et pourquoi pas des chevaux \u00e0 la place des voitures ? Et bien figurez-vous que pour une campagne de pub, la cha\u00eene <a href=\"http:\/\/www.equidia.fr\/\" target=\"_blank\">Equidia<\/a> l\u2019a fait ! Et oui, ce sont des chevaux qui ont remplac\u00e9 des voitures \u00e0 une station Autolib\u2019. Plut\u00f4t originale comme id\u00e9e pour faire parler de sa cha\u00eene non ? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne vous inqui\u00e9tez pas, les chevaux ne sont pas rest\u00e9s plant\u00e9s l\u00e0 tr\u00e8s longtemps, mais seulement le temps de quelques minutes\u2026Et, \u00e9videmment, ils ne risquaient absolument rien, puisque plusieurs personnes \u00e9taient l\u00e0 pour les surveiller. Les chevaux n\u2019ont pas boug\u00e9 d\u2019un poil et on peut dire que pour la cha\u00eene, cette campagne est un pari gagnant ! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette op\u00e9ration a \u00e9t\u00e9 imagin\u00e9e par la c\u00e9l\u00e8bre agence de pub Fred &amp; Farid et a donc \u00e9t\u00e9 appel\u00e9e \u201cEquidialib\u201d. Trois chevaux \u00e9taient donc attach\u00e9s aux bornes Autolib dans le 16\u00e8me arrondissement. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous en avez marre des voitures \u00e0 Paris, de ce bruits incessants de klaxons, de cette fum\u00e9e qui s\u2019\u00e9chappe des pots d\u2019\u00e9chappement ? Et pourquoi pas des chevaux \u00e0 la place des voitures ? Et bien figurez-vous que pour une campagne de pub, la cha\u00eene Equidia l\u2019a fait ! Et oui, ce sont des chevaux [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":46673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-46672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paris-au-quotidien","arrondissement-16e"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/46672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/comments?post=46672"}],"version-history":[{"count":0,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/46672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media\/46673"}],"wp:attachment":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media?parent=46672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/categories?post=46672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/tags?post=46672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}