{"id":89819,"date":"2019-02-08T11:44:29","date_gmt":"2019-02-08T10:44:29","guid":{"rendered":"https:\/\/www.pariszigzag.fr\/?p=89819"},"modified":"2019-02-08T12:45:34","modified_gmt":"2019-02-08T11:45:34","slug":"koh-lanta-debarque-a-paris","status":"publish","type":"post","link":"https:\/\/www.pariszigzag.fr\/paris-au-quotidien\/actualites-paris\/koh-lanta-debarque-a-paris\/","title":{"rendered":"Koh Lanta d\u00e9barque \u00e0 Paris ?"},"content":{"rendered":"

Dr\u00f4les de sc\u00e8nes ce jeudi dans les rues de Paris, les habitants ont en effet eu la surprise de trouver plusieurs poteaux<\/strong> install\u00e9s de fa\u00e7on parall\u00e8le sur les trottoirs des environs du Louvre<\/a>, de la Madeleine<\/a> ou encore de la Sorbonne<\/a>. Jusqu’ici rien de tr\u00e8s anormal… Seulement les fameux poteaux \u00e9taient juch\u00e9s par de jeunes individus habill\u00e9s de foulards jaunes ou rouges.<\/p>\n

\"poteaux-kohlanta-paris-zigzag\"<\/a>
Twitter @LauraBsgl<\/figcaption><\/figure>\n

Les Parisiens ont tr\u00e8s vite fait le parall\u00e8le avec Koh Lanta<\/strong>, la tr\u00e8s populaire \u00e9mission de TF1, et son embl\u00e9matique \u00ab\u00a0\u00e9preuve finale des poteaux\u00a0\u00bb, consistant \u00e0 tenir le plus longtemps possible en \u00e9quilibre<\/strong> sur des bouts de bois semblables \u00e0 ceux d\u00e9ploy\u00e9s dans la ville. C’est l’une des \u00e9preuves les plus appr\u00e9ci\u00e9es des t\u00e9l\u00e9spectateurs, on est presque s\u00fbrs que des centaines de Parisiens ont pu mettre\u00a0leur \u00e9quilibre \u00e0 l’\u00e9preuve pendant cette op\u00e9ration originale<\/strong>.<\/p>\n

\"epreuve-poteaux-kohlanta-sorbonne-paris-zigzag\"<\/a>
Instagram @denisbrogniart_off<\/figcaption><\/figure>\n

Cette op\u00e9ration justement, est un coup de communication r\u00e9alis\u00e9 par TF1 pour promouvoir la future diffusion<\/strong> de son \u00e9mission iconique, de retour apr\u00e8s pr\u00e8s d’un an d’absence. Cette campagne de street marketing<\/strong> a tr\u00e8s certainement eu l’effet escompt\u00e9 puisque des centaines de Parisiens l’ont partag\u00e9 sur les r\u00e9seaux sociaux.<\/p>\n

Cr\u00e9dit photo \u00e0 la une : Twitter @DantzigTwist<\/p>\n

\u00c0 lire \u00e9galement :<\/strong>
\nLes pires d\u00e9tournements de La Joconde dans la publicit\u00e9
\n<\/a>Une station de m\u00e9tro totalement transform\u00e9e dans la nuit<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dr\u00f4les de sc\u00e8nes ce jeudi dans les rues de Paris, les habitants ont en effet eu la surprise de trouver plusieurs poteaux install\u00e9s de fa\u00e7on parall\u00e8le sur les trottoirs<\/p>\n","protected":false},"author":45,"featured_media":89834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Koh Lanta d\u00e9barque \u00e0 Paris ?","_seopress_titles_desc":"Dr\u00f4les de sc\u00e8nes ce jeudi, les habitants ont en effet eu la surprise de trouver plusieurs poteaux install\u00e9s de fa\u00e7on parall\u00e8le sur les trottoirs parisiens","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Koh Lanta d\u00e9barque \u00e0 Paris ?","_seopress_social_fb_desc":"La c\u00e9l\u00e8bre \u00e9preuve des poteaux \u00e0 Paris lors d'une journ\u00e9e assez particuli\u00e8re.","_seopress_social_fb_img":"https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2019\/02\/poteaux-kohlanta-paris-zigzag-e1549618761723.png","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[1180],"tags":[],"class_list":["post-89819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-paris"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/89819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/comments?post=89819"}],"version-history":[{"count":0,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/89819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media\/89834"}],"wp:attachment":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media?parent=89819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/categories?post=89819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/tags?post=89819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}