{"id":97070,"date":"2019-05-10T12:17:45","date_gmt":"2019-05-10T10:17:45","guid":{"rendered":"https:\/\/www.pariszigzag.fr\/?p=97070"},"modified":"2019-05-10T12:19:44","modified_gmt":"2019-05-10T10:19:44","slug":"le-ikea-madeleine-agace-les-parisiens","status":"publish","type":"post","link":"https:\/\/www.pariszigzag.fr\/paris-au-quotidien\/le-ikea-madeleine-agace-les-parisiens\/","title":{"rendered":"Le IKEA Madeleine agace les Parisiens !"},"content":{"rendered":"

\u00c0 peine ouvert et d\u00e9j\u00e0 sous le feu des critiques<\/strong> ! En m\u00eame temps, le premier IKEA parisien<\/strong> \u00e9tait tellement attendu… Mais ce n’est pas le magasin lui-m\u00eame qui agace, mais la d\u00e9bauche de publicit\u00e9<\/strong> faite par l’enseigne sur le quai du m\u00e9tro Madeleine<\/strong>, qui cause bien des d\u00e9sagr\u00e9ments<\/strong> aux usagers de la RATP !<\/p>\n

IKEA dans le m\u00e9tro, trop de promo ?<\/span><\/h2>\n

La machine promotionnelle<\/strong> de l’enseigne su\u00e9doise d’ameublement et de d\u00e9coration semblait bien huil\u00e9e<\/strong>… Dans la foul\u00e9e de son inauguration en fanfare<\/b>\u00a0ce lundi, le quai du m\u00e9tro Madeleine (sur la ligne 12<\/strong>) s’est par\u00e9 de grands panneaux publicitaires<\/strong>, mais aussi et surtout de 1500 petits objets <\/strong>de la marque du 6 au 12 mai.<\/p>\n

\"ikea-metro-madeleine-paris-zigzag\"<\/a>
Cr\u00e9dit photo : La R\u00e9clame<\/figcaption><\/figure>\n

Derri\u00e8re cette op\u00e9ration<\/strong>, l’agence de communication Ubi Bene, qui suscite l’ire<\/strong> de certains Parisiens qui en ont marre de la pub \u00e0 outrance.<\/p>\n

\"ik\u00e9a-m\u00e9tro-madeleine-paris-zigzag\"<\/a>
Cr\u00e9dit photo : La R\u00e9clame<\/figcaption><\/figure>\n

Probl\u00e8me soulev\u00e9 par les m\u00e9contents<\/strong> : cette mise en avant d’objets n\u00e9cessitent d’apr\u00e8s IKEA la surveillance de trois agents de s\u00e9curit\u00e9<\/strong> engag\u00e9s par le g\u00e9ant su\u00e9dois, pour \u00e9viter les vols. Pour l’association R\u00e9sistance \u00e0 l’Agression Publicitaire<\/strong>, ces installations dans le m\u00e9tro \u00e9quivalent \u00e0 une prise de possession abusive<\/strong> de l’espace public par la publicit\u00e9<\/strong>.<\/p>\n

David Belliard<\/strong>, pr\u00e9sident du groupe \u00e9cologiste de Paris<\/strong>,\u00a0accuse de son c\u00f4t\u00e9 la marque d’inciter \u00e0 la surconsommation.<\/strong><\/p>\n

Et vous, que pensez-vous de cette \u00e9norme op\u00e9ration<\/strong> de pub d’IKEA ?<\/p>\n

\u00c0 lire aussi :
\n<\/strong>IKEA, les premi\u00e8res photos du nouveau magasin parisien
\nIKEA \u00e0 Paris est ouvert !!!
\n<\/a>IKEA installe des bains chauds en bord de Seine !<\/a><\/p>\n

Cr\u00e9dit photo de Une<\/strong> : Charles Platiau \/ REUTERS<\/p>\n","protected":false},"excerpt":{"rendered":"

A peine ouvert et d\u00e9j\u00e0 sous le feu des critiques…<\/p>\n","protected":false},"author":46,"featured_media":97080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Le IKEA Madeleine agace les Parisiens !","_seopress_titles_desc":"A peine ouvert et d\u00e9j\u00e0 sous le feu des critiques...","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"8","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Le IKEA Madeleine agace les Parisiens !","_seopress_social_fb_desc":"A peine ouvert et d\u00e9j\u00e0 sous le feu des critiques...","_seopress_social_fb_img":"https:\/\/www.pariszigzag.fr\/wp-content\/uploads\/2019\/05\/ikea-metro-madeleine-paris-zigzag1.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[8,1180],"tags":[],"class_list":["post-97070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paris-au-quotidien","category-actualites-paris"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/97070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/comments?post=97070"}],"version-history":[{"count":0,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/posts\/97070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media\/97080"}],"wp:attachment":[{"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/media?parent=97070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/categories?post=97070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pariszigzag.fr\/api\/wp\/v2\/tags?post=97070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}